You have done the hard work - created a new product, tested it and now need to release it to the world.....well here are 6 easy hints and tips to launching your new product.
STEP 1 - PRICING
To maximise profits and achieve growth, you need to determine the right price for your product. Make sure you consider the cost of the goods, labour, freight, packaging, admin time, website costs and your profit margin. We have some simple calculations that can help you work this out.
STEP 2 - PHOTOS
The power of an image is undoubtedly important, especially if you are selling online. A picture says a thousand words. You need to think about the customer. If you are selling online, they are not able to physically see or feel your products online - this makes it hard to make a decision to purchase. Your product images need to do the selling for you. Showcase the uses, the colours, the textures of your product to help the customer embrace it. Research and hire a product photographer that aligns with your vision and product. Be sure to ask for prior shoots for other product shots.
STEP 3 - TEASERS
Teaser campaigns are designed to offer just enough information on a new product to serve as clues but not give away too much. This will build excitement prior to your launch. A successful teaser gets customers excited and used to your product so they are ready to share or buy it when it is released.
STEP 4 - VIDEOS
Customers need to see as many uses as possible for your product. Don't leave it up to the customers imagination - you need to show them how they can use it and discover why they not only should buy it but why they need to.
A product video is a descriptive way to showcase your products and demonstrate it's features to an online audience. Videos will boost conversation and interest and they appeal to social media users who love to share new finds.
STEP 5 - PRE-SALE
Pre-sales can act as a testing ground for new products. It builds anticipation around new products and make your loyal base of customers feel important when receiving personalised deals.
A percentage off or special pre-sale offer will have you generating income before the product is available to the public. People love to stay on trend and be the first to own, use or try a new product. Captialise on this and offer them a deal to be the first.
STEP 6 - LAUNCH
Pop the bubbles - It is now time to launch! Don't rush this - have a website plan ready, make sure you have ample stock, packaging and thank you cards. Advertise your release on social media, email your database, create live stories and make it a party-like vibe to celebrate your release.
Make sure you update your website's SEO so search engines find you first. Set a time to make sure all your advertising aligns. If you have an influencer on board, make sure they know the plan and when to post.
Time now to just promote, promote, promote.
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